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Competing with Giants: Strategies for Indian SMEs to Thrive in a Digital Marketing Landscape Dominated by Corporations
In the vast and ever-evolving digital landscape, Indian small and medium-sized enterprises (SMEs) often find themselves facing a daunting challenge: competing against corporate giants with seemingly endless resources and market dominance. However, with the right strategies for Indian SMEs, they can not only survive but thrive in this competitive environment. In this article, we will explore effective strategies tailored to Indian SMEs aiming to carve out their niche and achieve success in the digital realm.